Cookies and privacy policy

COOKIES AND PRIVACY POLICY
When you visit Finessewear.se, we collect information about all visits to our website. We use this information to improve your user experience, evaluate the use of the individual elements on Finessewear.com and to support our marketing.

Here you can read about what information we collect, how we process this information, what we do with it, who has access to it and how you can contact us regarding our cookie and privacy policy.

The collection of customers’ personal data on finessewear.se takes place within the framework of current legislation and the EU General Data Protection Regulation (GDPR).

Finessewear.se automatically detects IP address and data when you move between different pages and services on the site. If you log in or subscribe to our newsletter, we also register this, to make it easier for you the next time you visit us.

To create a better experience for you, we use various analysis tools in this context, such as Google Analytics, which helps us collect statistics on how Finessewear.se is used.

Finessewear.se collects information from users through five sources.

  • Through cookies when  you visit our websites, e.g. IP address, country, pages visited, categories and brands you looked at, interaction / clicks and searches.
  • Through purchases, e.g. demographic information, email address, payment information, goods, order amount, discount level, brands and frequency. Also sent transaction emails, e.g. confirmation of order, delivery or refund.
  • Through user behavior and engagement in sent messages (email, SMS, mail or phone), e.g. opening frequency, click through rate, and the time you spent reading emails, sender domain, and email client type
  • By users who provide information about themselves (eg add a favorite brand or information to the customer profile)
  • Through credit testing viavia an assessment company as a third party.

The purpose of collecting data serves different areas:

  • Obligations. To fulfill our obligations to you as a customer or user of our service – such as purchase, invoicing, customer service and Finessewear.se account.
  • Customer service. To be able to manage customer service via Finessewear.se account, email, chat or phone. To answer questions regarding your order or previous orders, correct errors and guide the customer.
  • Marketing. To show inspiration, product offers / services and personal recommendations via web, email, SMS, mail, telephone and via advertising to third parties.
  • Customer experience. To enhance the customer experience of interacting with Finessewear.se, such as personalizing your Finessewear.se experience, developing new features, services and products. This also includes administering, protecting, operating and maintaining our websites, administering and securing systems, complying with aggregate statistics on the use and purchase of the website and improving the knowledge of our customers’ preferences.
  • Fraud and risk. To prevent fraud and make risk assessment.
  • Legislation. To comply with current legislation.

Profiling
Finessewear.se creates personal customer profiles based on your collected information from all data sources / categories, e.g. search behavior along with your purchases and the information you have provided (eg favorite brand and favorite products). We combine and analyze this information in order to improve your experience on Finessewear.se, to tailor personalized offers and services and to assess the frequency of communication.

Period for storing data.

We will store your personal data for as long as is necessary to fulfill the purposes described in these terms unless a longer storage period is required or permitted by law, for legal, tax or regulatory reasons, or for any other legitimate and lawful business purpose.

PurposePeriod
Marketing purposes for Finessewear.comThree years after your last activity, e.g. purchase, engagement in communication or visits to our websites.

If you have given marketing consent (email, SMS, phone, etc.) and as long as we have your consent.

Order history and obligations to fulfill orders on Finessewear.comSeven years or as long as we are obliged to do so in order to comply with the applicable legal requirement.
Customer service for Finessewear.se.comThree years or as long as we are obliged to do so in order to comply with the applicable legal requirement.
Customer experience of Finessewear.seThree years after your last activity, e.g. purchase, engagement in communication or visits to our websites.

If you have given marketing consent (email, SMS, phone, etc.) and as long as we have your consent.

Fraud and Risk Assessment for Finessewear.seThree years or as long as we are obliged to do so in order to comply with the applicable legal requirement.
To follow the law for Finessewear.comAs long as we are obliged to do so in order to comply with the applicable legal requirement.

What is a cookie?
When you visit Finessewear.com, cookies are stored on your computer. A cookie is a small text file that is stored in your browser to recognize your computer on subsequent visits. No personal information is stored in our cookies.

Almost all websites use cookies. They are stored on your computer to help you, which helps to analyze how the website is used so that the user experience can be improved. In many cases, cookies are necessary in order to be able to provide a certain service on the website.

The information in your cookies is sent between your browser and a web server and includes information about user settings, login and how the website is used.

Searches
When you visit Finessewear.se, we collect information about all visits to our website. We use this information to improve your user experience, evaluate the use of the individual parts of Finessewear.com and to support our marketing.

Searches can trigger a service
Finessewear.se collects your search behavior (eg categories, brands, products you have looked at) to improve communication about relevant products and offers created for you. An example of this collection is the products you have added to the shopping cart, but which you have then chosen not to complete the purchase of. This could mean that you receive a service email that reminds you of the products you have left in your shopping cart. If you do not want to receive emails about unfinished orders, you can unsubscribe directly via the link at the end of the email.

Automatic login
Finessewear.se automatically detects who you are, based on various parameters such as IP address, device and cookies when you move between different pages and services on the website. This means that if you are logged in to our website, you will be logged in automatically the next time you visit Finessewear from the same device. The same automatic login will take place if you click in a Finessewear email.

Analysis tools
To create a better experience for you, we use various analysis tools such as Google Analytics, which help us collect statistics on how Finessewear.se is used.

To determine who visits our websites, we use cookies to create demographic and user-related statistics. This gives us the opportunity to customize and create content and services that match your and other users’ wishes and interests. The purposes for the cookies used on Finessewear.com are described below

Third-party
cookies Finessewear.com uses a range of third-party services on our websites. Sometimes these services also use cookies. You can choose not to accept cookies from third parties in your browser by following this link:

https://www.youronlinechoices.com/se/dina-val .

Among other things, third-party cookies are used to collect statistics about your visits to Finessewear.com; in such a case, we use cookies to e.g. Find out which websites you visit and for how long you visit them. In this case, we use the Google Analytics system from Google.

You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout .

Retargeting
Finessewear.com also works with other companies to increase our online advertising to ensure that you only see relevant ads. In this context, we use the following suppliers, for example: Facebook, DoubleClick, Criteo, Sociomantic, Google Adform, YouTube and Instagram. If you do not want to receive these types of ads, you can delete your cookie.

Finessewear.com contains components from third parties such as “Facebook recommendation”, “Facebook like” and “Google+”. These third-party components mean that the owner of the third-party component, e.g. Facebook or Google, receives technical data about your browser, IP address, which pages you visit at Finessewear.com and the like. The treatment that the owner of the third-party component does is beyond our control and only concerns you and the owner of the third-party component.

Finessewear.com uses these components to be able to link directly to our social media websites and thereby ensure smooth navigation for you as a customer.

Functionality
At Finessewear.se, there are a number of technical cookies required for handling the functionality on several parts of Finessewear.com. These are the cookies that are stored when you log in to Finessewear.se and are stored to keep track of the contents of your shopping cart, your favorites, etc.

How do I avoid cookies?
If you do not want to receive cookies, you can either block all cookies, delete existing cookies from your computer or set the computer so that you receive a warning before cookies are saved.

We recommend that you read our cookie policy carefully before you change your cookie settings on your computer and that you read more about cookies on other websites.

If you change the cookie settings, your user experience may deteriorate when you visit our and other people’s websites.

Keep in mind that if you do not accept cookies, there may be features on Finessewear.com that will not work for you.

Firefox
To delete cookies, go to Tools -> Options -> Privacy -> and delete individual cookies or clear your history.

You block cookies by going to Tools -> Options -> privacy ->, in the drop-down menu under History, select “Use custom settings for history” – > and check “Always use private browsing mode” and uncheck “Accept cookies from pages”.

Internet Explorer
To delete cookies, go to Tools -> Internet Options -> General tab -> click Delete -> Cookies -> Delete.

You block cookies by going to Tools -> Internet Options internet options) -> Privacy -> for the slider to the top. This way you block all cookies. -> Click OK.

Google Chrome
You delete cookies by clicking on the tool button -> Tools -> Clear browsing data (delete web information -> Delete cookies and other site data -> Clear browsing data) clear web information).

You block cookies by clicking on the tool button -> Settings -> Show Advanced Options -> Content Settings -> click on “Block all sites from storing data” and select “Block third-party cookies and site data”.

Safari
To delete cookies, click on the tool button -> Settings -> Security -> click on “Show Cookies”. Here you can either delete cookies from a single domain or delete all cookies.

You block cookies by clicking on the tool button -> Settings -> Security -> under “Accept Cookies”, select “never”.

Contact regarding personal data
If you want to access the information we have about you, you are welcome to contact us at: [email protected] If incorrect data has been registered or if you have any other objections, you can contact us in the same way. You have the right to see what information about you is registered, and you can object to the registration according to the Personal Data Act.

As a customer, you have the right to access your collected categories of personal data (Article 15) and you can object to registration in accordance with the relevant provisions of the EU General Data Protection Regulation (GDPR). Upon reasonable request, we will update, change or delete personal information that we control, subject to action that violates the law.

We may reject requests that are unreasonably recurring, involve disproportionate technical intervention (eg development of a new system or extensive modification of an existing process), affect other people’s personal data or that are extremely impractical (eg back data -up-system). All questions regarding this should be asked to customer service via email [email protected] .

Protection of personal
data The law requires that your personal information be stored in a secure and confidential manner. We store your personal information on high-security servers located in controlled facilities, and our security is regularly checked to determine whether the user information is handled securely, always with strict regard to your rights as a user. However, we can not guarantee 100% security for data transfers via the Internet. This means that there may be a risk that other unauthorized parties will have access to information when data is sent and stored electronically. You hereby send your personal information at your own risk.

Personal information is deleted or anonymised when the purpose for which it was collected ceases.

The rapid development of the Internet means that it may sometimes be necessary to change our processing of personal data. We therefore reserve the right to update and change these guidelines for the processing of personal data. If we do this, we will of course correct the date of “last updated” at the bottom of the website. In the event of extensive changes, we will notify you with a visible notice on our websites.

You have the right to complain about the processing of information and data that concerns you. Complaints are sent to the Data Inspectorate.